Privacy Policy
Our Privacy policy is simple.
- We won't send anything to you unless you ask for it.
- We won't give your personal information to anyone.
- We simply use it to create your account.
- We use First Party Cookies to enable you to login to our web site and help store your favourite settings (see below for more info on Cookies).
- If you register, you will only be asked for a few personal details in order to keep you informed of your favourite teams' upcoming live matches.
WherestheMatch.com uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.
About Cookies
Cookies consist of pieces of text, often including unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server.
Cookies can be used by web servers to identity and track users as they navigate different pages on a website and to identify users returning to a website.
Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
We use both session cookies and persistent cookies on this website.
We may use the information we obtain from your use of our cookies for the following purposes:
(1) to recognise your computer when you visit our website.
(2) to track you as you navigate our website.
(3) to improve the website’s usability
(4) to analyse the use of our website;
(5) to allow you to customise our website, such as by choosing Favourite teams and / or other WherestheMatch.com filters.
(6) to personalise our website for you, including targeting advertisements which may be of particular interest to you.
Third party cookies
When you use our website, you may also be sent third party cookies.
Our advertisers may send you cookies. They may use the information they obtain from your use of their cookies:
(1) to track your browser across multiple websites.
(2) to build a profile of your web surfing.
(3) to target advertisements which may be of particular interest to you.
In addition, we use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html.
Our advertising services providers may send you cookies for the purpose of enabling the service of advertisements based on your previous visits to our website.
We publish Google Adsense interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour on our website and on other websites across the web using the DART cookie. You can view, delete or add interest categories associated with your browser using Google's Ads Preference Manager, available at: http://www.google.com/ads/preferences/. You can opt-out of the Adsense partner network cookie at: http://www.google.com/privacy/ads/ or using the NAI's (Network Advertising Initiative's) multi-cookie opt-out mechanism. However, these opt-out mechanisms use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at:http://www.google.com/ads/preferences/plugin.
Blocking cookiesMost browsers allow you to refuse to accept cookies. For example:
(1) in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector;
(2) in Firefox you can block all cookies by clicking “Tools”, “Options”, and un-checking “Accept cookies from sites” in the “Privacy” box.
Blocking all cookies will, however, have a negative impact upon the usability of many websites.
Deleting cookiesYou can also delete cookies already stored on your computer:
(1) in Internet Explorer, you must manually delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835);
(2) in Firefox, you can delete cookies by, first ensuring that cookies are to be deleted when you “clear private data” (this setting can be changed by clicking “Tools”, “Options” and “Settings” in the “Private Data” box) and then clicking “Clear private data” in the “Tools” menu.
Obviously, doing this may have a negative impact on the usability of many websites.
LiveRampWhen you log into our website, we may share information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with our partner LiveRamp. LiveRamp uses this information to create an online identification code for the purpose of recognizing you on your device. This code does not contain any of your identifiable personal data and cannot be used to re-identify you. We place this code in our cookie and allow it to be used for online and cross-channel advertising. It may be shared with our advertising partners and other third party advertising companies globally for the purpose of enabling interest-based content or targeted advertising throughout your online experience (e.g. web, email, connected devices, and in-app, etc). These third parties may in turn use this code to link demographic or interest-based information you have provided in your interactions with them. You have the right to express a choice regarding our sharing of this data with LiveRamp for the above purposes, of the creation of this code, or of our sharing of the code with our advertising partners.
When you use our website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with our partner, LiveRamp Inc and its group companies (‘LiveRamp’). LiveRamp may drop a cookie on your browser or directly in our emails and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. Similarly, when you use our mobile apps, we may also share hashed and de-identified email addresses, mobile device ID, location data, and advertising identifiers with LiveRamp, which uses that information to create a link between your mobile device and its databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email and in app etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. You have the right to exercise your rights under GDPR including opting out of LiveRamp’s Cookie or Mobile Identifiers and can easily do so by clicking on this link: https://your-rights.liveramp.uk/home.
LotameWith consent, we use data to:
– analyse user cohorts and behaviours across our website; we build aggregated audiences around key attributes and behaviours.
– facilitate targeted advertising on sites owned by WherestheMatch Ltd to provide relevant advertisements to you and to make effective use of advertising inventory.
We facilitate the above functions by using advertising technology providers:
LOTAME – data management platform, for the purpose of gaining audience insights and enabling consented audience data to be activated through our advertising platforms. Lotame uses cookies and other identifiers to track online behavioural, demographic and technographic data; they don’t receive information such as your name and email. Lotame can also receive anonymous data segments that FLW sends, such as user IDs associated with people who have been registered members for a certain length of time. Lotame stores data on average for 9 months, and in special cases for up to 18 months. Lotame’s privacy policy: https://www.lotame.com/about-lotame/privacy/lotames-products-services-privacy-policy/.
California Consumer Privacy Act (“CCPA”)Under CCPA, Californian residents have the right to declare their preferences on the sale of data for advertising and marketing purposes. If you wish to change your preferences, click this link to launch our preference portal:
We use a third-party to provide monetisation technologies for our site. You can review their privacy and cookie policy at https://publift.com/privacy-policy/.
Contact usIf you have any questions about our cookies or this cookies policy, please contact us at team@wheresthematch.com